I help sustainability-driven e-commerce brands turn their customer success into powerful narratives that increase awareness, build trust, and acquire more customers.

Tell stories. Build narratives. Create your path. 

We all keep seeing the same daunting headlines about climate change. You might feel overwhelmed and helpless or you might feel inspired to do something about it, and fast. If you’ve started a company with an innovative solution that helps limit climate change, then together, we can build the momentum of your company to continue seeing your vision grow, and also create a more sustainable planet.

Climate conservation is already top of mind for many consumers today. 64% of adults feel that reducing the effects of climate change needs to be prioritized, yet 69% also feel that businesses are not doing enough to address it.

Be one of the ones that stand out.

My mission is to create stories about those who are pursuing new and innovative solutions to turn our future around and sustain our planet. I want to inspire more people by showing that fighting climate change is do-able, and that there’s already a lot of like-minded people out there coming up with creative ways to save our planet. Let’s write your story on your efforts towards climate conservation that you can share far and wide.

92%

Customers who are more likely to trust a brand that is environmentally or socially conscious

81%

People who expect businesses to be environmentally conscious in their marketing

55%

Consumers who are willing to pay more for products that work to improve the environment

Together, we’ll transform your most successful customers into vocal brand champions who generate powerful social proof, increase your revenue, and advance your environmental mission.

The 4-Step Plan

  • Purpose: To deeply understand your brand’s essence, your goals, and the opportunities for customer marketing that will drive exponential growth.

    During our initial onboarding phase, we’ll kick off with a meet-and-greet where I learn everything about your business: your mission, your brand’s unique story, your proudest achievements, and your aspirations for customer advocacy. This step isn’t just about introductions—it’s about aligning on a clear roadmap for the next four weeks, tailored to your unique needs.

  • Purpose: To connect with your team and gather insights that will power a comprehensive advocacy strategy.

    Building a great customer experience is a team sport, and the best strategies are built off collaboration. At this point I’ll meet with key stakeholders—from sales teams to customer success managers and marketing leads—to gain a holistic view of your customers’ journey. Together, we’ll explore critical data points, such as customer pain points, how your product is designed to address those pain points, and moments of success that spark loyalty. From this, I’ll also craft targeted interview questions designed to uncover what truly makes your customers thrive.

  • Purpose: To gather rich insights directly from your customers and identify patterns that pave the way for customer success.

    In this phase, I’ll conduct in-depth interviews with your happiest and most successful customers. I’ll map their journeys, uncover their pain points and how they were solved, and identify the experiences that lead to exceptional results. Afterward, we’ll touch base to review my findings and align on a proposed plan for developing a truly impactful story.

  • Purpose: To deliver a strategic plan that turns data into measurable outcomes.

    At this last and final phase, deliverables include: 

    • A compelling customer story 

    • Customer messaging points, including value propositions, one-liners, and talking points that resonate with prospective audiences

    • Identifying the most effective touchpoints and communication channels to connect with your audience

    Additionally, I’ll make some suggestions based on my customer marketing expertise for how to approach building a strategic plan for developing customer advocacy at your organization, turning data into measurable outcomes. With a clear understanding of what makes your customers successful, I’ll provide knowledge on how to design programs which foster advocacy and drive growth. This includes:

    • How to design an email campaign strategy to engage and inspire

    • A suggested campaign plan including details such as suggested length of campaign, channels of communication, and the different phases including discovery & education, amplification, and measuring feedback & successes. 

    • Suggesting future advocacy initiatives, such as customer meetups, thought leadership opportunities, or product adoption campaigns.

    I’ll circle back with your stakeholders to ensure alignment and/or provide you with tools to execute these programs effectively.

Who I am

As a customer focused story-teller, I deliver tailored solutions that drive engagement, loyalty, and growth in clients. I specialize in identifying customer successes and translating it into impactful stories that resonate with audiences and build lasting impressions. My success lies in a hands-on, results-focused approach.